Available Taking on 2 new clients this month
Ajay Billa is an SEO expert & freelance SEO consultant based in Mumbai, India.
He helps founders, ecommerce brands and local businesses win the searches that actually make money — through technical SEO, topical authority and links that hold their value. Currently Senior SEO Manager at AdsCult.
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20+ business owners already enjoy higher rankings, more traffic and lower SEO costs. 6+ yrs in search & organic growth
7+ yrsin search & organic growth
Trusted by teams & featured in
- AdsCult
- CodeXero
- Search Engine Journal
- Growth Weekly
- DigitalBharat
- SEO India Summit
SEO services built around revenue, not vanity rankings.
Every engagement starts with the same question: which searches will actually put money in the bank? Everything else follows from that.
SEO Strategy
A competitive teardown of your market, then a quarter-by-quarter roadmap of exactly which pages get built, fixed or killed — and in what order.
Domain Authority
Editorial links from sites people actually read, paired with the technical clean-up that lets that authority flow to the pages that need it.
Topical Authority
Content networks that cover a subject end to end, so Google stops treating your site as a tourist in its own niche.
Local SEO
Google Business Profile, citations and location pages tuned so you show up when someone three kilometres away is ready to buy.
Link Building
Digital PR, guest placements and niche edits — vetted by hand, priced honestly, and reported with the traffic they bring, not just the DR.
SEO Audits
A full crawl, log-file and intent audit that ends in a prioritised fix list your developer can ship — not a 90-page PDF nobody opens.
The numbers clients actually care about.
142qualified leads / month
Local
A Mumbai home-services business sitting on page three for every money keyword. Rebuilt the location architecture, fixed a crawl trap eating 60% of the budget, and shipped 34 service-area pages.
₹1.2 Crrevenue influenced
9 monthsengagement
150korganic visitors / month
Ecommerce
A D2C store with 4,000 SKUs and no category strategy. Consolidated 900 thin pages, built a proper faceted-navigation ruleset, and layered a buying-guide content network on top.
+318%organic revenue
12 monthsengagement
67enquiries / month
Healthcare
A three-clinic dental group invisible outside its own brand name. Cleaned up duplicate GBP listings, wrote the treatment pages properly, and earned 41 local links in two quarters.
#1–3map pack, 22 terms
6 monthsengagement
Scale up your marketing without hiring an agency.
Weekly teardowns of real sites, the SEO frameworks I use with paying clients, and honest answers about what AI search actually changed.
- Live site audits — no slides, just the crawl
- Templates and SOPs you can copy the same day
- What’s working in Indian SERPs right now
What it’s like to work with Ajay.
“We’d been through two agencies who sent decks. Ajay sent a list of fourteen fixes and half of them were done in the first week. Enquiries doubled by month four and haven’t dropped since.”
Rahul MehtaFounder, dental group · Mumbai
“He killed 900 of our product pages. I nearly had a heart attack. Six months later organic revenue was up more than three times and I stopped arguing with him about anything.”
Sneha KapoorHead of Growth, D2C brand
“Straight answers, no jargon, and he tells you when something isn’t worth doing. We went from three people to thirteen on the back of the leads that came through.”
Amit DeshmukhPartner, accounting firm · Pune
Learn SEO with people who are actually ranking.
A private group for founders and in-house marketers — weekly calls, live audits, AI-SEO playbooks and a channel where nobody sells you anything.
140+businesses helped
7 yrsin search
1,800+keywords on page one
Weeklylive audit calls
Frequently asked questions.
Can’t find what you’re after? Send a mail and you’ll get a straight answer within a day.
Who is Ajay Billa?
Ajay Billa is an SEO expert and freelance SEO consultant based in Mumbai, India. He currently leads SEO at AdsCult and works with a small number of private clients across ecommerce, healthcare and local services. His work sits at the intersection of technical SEO and content strategy — fixing what’s broken, then building what compounds.
How did he get into SEO?
He started building small websites in college, watched one of them pick up traffic without a single rupee of ad spend, and spent the next two years working out why. That turned into an agency job, then a lead role, and eventually a client list of his own.
What kind of businesses does he work with?
Mostly three types: D2C and ecommerce stores with a real catalogue, multi-location service businesses, and B2B companies with a long sales cycle. If your buyers search before they buy, there’s usually something worth doing.
How long before I see results?
Technical wins can move things inside a month. Content and authority take longer — three to six months to see the shape of it, nine to twelve for the compounding. Anyone promising page one in thirty days is selling you something else.
Does he work with agencies too?
Yes — white-label audits, strategy sprints and link campaigns for agencies who need senior SEO thinking without a full-time hire. Everything is delivered under your brand.
What does it cost?
Audits start at a fixed fee; retainers are scoped after the first call once there’s a clear picture of the site, the market and the competition. No packages, no lock-ins longer than three months.
Has AI search changed the game?
It’s changed which clicks are available, not what earns them. Sites with clear entities, genuine expertise and clean structure are getting cited inside AI answers. Thin, templated content is getting skipped — which was always going to happen eventually.
Ready to boost your SEO?
Thirty minutes, no pitch deck. Bring your site and your biggest frustration — you’ll leave with at least three things worth fixing whether we work together or not.